Banks are ushering in to the new age of Mobile technology. The latest to be adopted is the SMS technology that has increased customer satisfaction. A drastic change in the Banking industry has indeed benefited both the financial sector and its customers at large. It has truly come of age, not only in terms of globally but also nationally and locally. A new dimension in the banking transaction has ensured competitive advantage and has proved to implement a better customer service.It’s the need of an hour for banks to adopt these mobile SMS service for their every banking service. With the introduction of mobile messaging service, it has become much easier for the banks to notify their customers about their financial transactions. Bulk messaging considered as of one the cost efficient and most efficient mode of communications has perhaps helped the banking institutions to connect with their customers in much enhanced way. Text messaging also helps to improve business communications within their customers. Being a two way communicator, instant messaging also helps for both banks and customers to stay connected regularly. Just at a click of a button, one can obtain a real time notification about their banking operations.
Services like sending out payment reminders, messages on any latest or altered banking rules and regulations, instant alerts on ATM cash withdrawal process, Account balance enquiries, Verification and access control process, necessary banking document details, notifying fraud or alert transactions are some of the benefits of bulk SMS services for banking sector. Messaging services also provide real time notification about any debit or credit transactions in the customer’s account as and when it occurs.